Bizkonnect

  For every B2B marketer, targeting a Fortune 500 company is entirely different than approaching an SMB. Even a single deal with Fortune 500 companies involves a series of stakeholders, influencers, and decision-makers in the process. As a result, it often becomes difficult for marketers to approach the right decision-maker at the right time with appropriate offerings. But, no matter how difficult it is, cracking a Fortune 500 company deal comes with huge benefits. Besides driving an extensive credibility boost for businesses, it nourishes lucrative referrals, embraces revenue streams, augments partnerships with time, and more. However, in order to land the right decision-maker of the prospect account at the right time with relevant offerings, marketers need an authentic and well-strategized method. This process will enable them to explore opportunities across the different subsidiaries, regions, departments, and others within the prospective organization. It will not only enable them