Easy-to-Implement Steps for Cracking Fortune 500 Deals with Actionable Org Chart

 For every B2B marketer, targeting a Fortune 500 company is entirely different than approaching an SMB. Even a single deal with Fortune 500 companies involves a series of stakeholders, influencers, and decision-makers in the process. As a result, it often becomes difficult for marketers to approach the right decision-maker at the right time with appropriate offerings. But, no matter how difficult it is, cracking a Fortune 500 company deal comes with huge benefits. Besides driving an extensive credibility boost for businesses, it nourishes lucrative referrals, embraces revenue streams, augments partnerships with time, and more.

However, in order to land the right decision-maker of the prospect account at the right time with relevant offerings, marketers need an authentic and well-strategized method. This process will enable them to explore opportunities across the different subsidiaries, regions, departments, and others within the prospective organization. It will not only enable them to have a true vision of the prospect but also set futuristic goals for the successful closure of the Fortune 500 deal.


So, here comes the 3 effective and easy-to-implement steps to approach the target Fortune 500 accounts and successfully close the deal.

  • Develop an Actionable Org Chart:Actionable org charts have proven to be an ultimate tool for having a virtual view of the Fortune 500 organizational structure. It supports marketers to understand prospects' immediate business solutions, budgetary matters, the chain of command, and more.

  • Collect Relevant Data: Not just prospects' organizational structure, an actionable org chart also provides all the details about the key stakeholders, decision-makers, influencers, and more. It includes their contact information, job titles, roles & responsibilities, who report to whom, etc. All this data about the prospect account will help marketers to understand the internal process of the organization.

  • Nurture Relationships to Close the Deal: Last but not the least, an org chart will also help marketers in building & nurturing relationships with the target account by aiming at their pain points and requirements. By providing them with relevant solutions, marketers can easily close the deal and enjoy a lasting relationship with them.

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