Bizkonnect

  Account-based marketing navigates across the organization that you are targeting with regard to the most relevant cluster of decision-makers and stakeholders. It’s one of the most effective driving forces to track individuals involved in the decision-making process of your prospect organization. Account map is that key piece in any ABM puzzle that makes you more relatable to your prospect with a deeper insight into your target’s challenges and competitive landscape. So, what should be the strategic plan in making your account maps effective and actionable? Understand Your Target’s Business Overview You need to have a clear overview of your target account, its business solutions and hence develop a value-based action plan. This would give you opportunities to enhance your relationship with the respective customer and boost the conversion rate. Things that you should consider at this juncture - your target’s vision, industry, solutions, key employees and their roles, challenges, short

  It is rightly said, “Personalization is not a trend, it is a marketing tsunami.” No wonder, in the era of 1:1 experience, there is no point in reaching out to mass inboxes with an expectation to achieve campaign goals. Expert B2B marketers are already feeling the utmost need to opt for highly personalized campaigns. As per a Forbes article, “86% of marketers have seen a measurable lift in business results from their personalization campaigns.” No wonder, qualified and personalized campaigns have become a necessity for cross-vertical global businesses. How to Define Qualified and Personalised Campaigns ? It is always a lot more than utilizing your target's first name. It’s a strategic act where you need to craft a unique marketing experience for your target profiles by utilizing the most relevant data in respect of their business requirements, challenges, budgetary parameters, and more. For that, it is essential to leverage data and insights with the help of actionable sales intel

  For an account manager who brings heaps of revenue to the organization while leading a team of potential members, the real challenge lies in account planning. However, little did we know that the adversities of account planning can be solved with actionable org charts that have only got more robust and advanced with actionable sales intelligence experts. Today, most of the B2B marketers believe that half of their key account planning gets smoothly executed once they get to orchestrate account maps created by these sales intelligence experts. Why so? Well, Actionable Org Charts are advanced tools that not only make the key account planning journey easier but also help in lead generation within the key accounts. It provides a visual representation of the organization with a complete organizational structure as well as their contact details. Moreover, these customisable Org Charts come with actionable insights (contact details, designations, reporting structure, responsibilities, etc.)

  Account-based Marketing (ABM) has long been a key element of business-to-business (B2B) marketing. However, because of its popularity, marketers become so engrossed in leveraging the benefits of ABM, that they often forget to utilize one of the most simple yet important tools to maximize its effect. And, it is none other than customized and   actionable org charts. ABM is a strategic marketing approach implemented by B2B marketers to focus on key target accounts by selecting, organizing, and maintaining them. Ultimately, it helps marketers to approach prospects in a personalized way, close the deal faster, and maximize their alignment. That's why it can be easily said that ABM is no longer just about generating leads, but also about targeting and nurturing specific accounts personally. In short, Account-based Marketing (ABM) focuses on: Discovering the most important accounts for marketers Gathering as much information on them as possible Utilizing those insights to personalize

  Account-based Marketing (ABM) has long been a key element of business-to-business (B2B) marketing. However, because of its popularity, marketers become so engrossed in leveraging the benefits of ABM, that they often forget to utilize one of the most simple yet important tools to maximize its effect. And, it is none other than customized and   actionable org charts. ABM is a strategic marketing approach implemented by B2B marketers to focus on key target accounts by selecting, organizing, and maintaining them. Ultimately, it helps marketers to approach prospects in a personalized way, close the deal faster, and maximize their alignment. That's why it can be easily said that ABM is no longer just about generating leads, but also about targeting and nurturing specific accounts personally. In short, Account-based Marketing (ABM) focuses on: Discovering the most important accounts for marketers Gathering as much information on them as possible Utilizing those insights to personalize t

  Until recently, Account-based marketing (ABM) was only utilized by multinational corporations and businesses because of the high initial investment requirement. However, these days, things have changed a lot. Affordable, easy and yet robust marketing technologies have made it easy for even your startup to implement effective and successful Account-Based Marketing campaigns. And, utilizing actionable org charts developed by sales intelligence experts gives an edge to create a powerful ABM strategy to scale. It allows you to build personalized ABM campaigns and target accounts with relevant products and services. Before moving further, let's know: What is Account-Based Marketing (ABM)? Account-based marketing is a strategic marketing technique that focuses on specific target accounts and sending personalized messages to prospects so that your startup can effectively connect and engage with them. It enables you to build a lasting relationship with the prospects while leading you to