Sell More, Better, and Faster with Descriptive Company Analysis

 “I don’t want to approach and crack deals with top companies to take my organization to the next level,” said no B2B marketer, EVER.

Over the past few decades, the way marketers target prospective accounts has fundamentally changed. Also, the clients are armed with more tools than ever to block out irrelevant offerings of the products and services. The most telling point in this power shift is that prospective clients are more than halfway sure whether or not they are going with your offerings based solely on information they’ve discovered through your content and website. It means that these are your de facto sales rep for the majority of the dealing process. Besides, the prospect is going to have a pretty good idea about how your offerings do or do not meet their business needs and requirements.

In this case, marketers need to have relevant content before that first conversation with the client because the call isn’t just a pitch anymore, rather it is an exchange of information and ideas. It would require an updated, detailed, and descriptive company analysis of the prospects. An analysis that talks about prospects:

• Organizational hierarchy

• Key stakeholders, decision makers, and influencers

• Company-level changes through a hierarchical perspective

• Geographical and Functional distribution of the teams

• Decision-making process and how it is evolving

• Complexities in the organizational hierarchy

• Digitally transformed projects and much more

To empower marketers with the relevant context when reaching out to prospects, BizKonnect provides an updated and descriptive analysis of the target organization. The detailed scanning of the target account can make every step of the dealing process personalized and valuable for both prospects and marketers.

CLICK HERE to know more with BizKonnect.