Bizkonnect

  Thanks to actionable sales intelligence, prospecting with target accounts has become more efficient and less pushy. It has enabled businesses to gain insights into the buying behavior of clients, generating higher revenues than ever before. Want to know  HOW? First, let’s talk about what actionable sales intelligence is. Actionable Sales Intelligence  is all about aggregating and utilizing prospects’ data to drive the sales conversation in the right direction, resulting in improvement in your sales cycle. It enables you to deeply understand the business solutions, marketing strategies, key stakeholders, contact details, competitors, and everything else relevant to the target account. The ultimate goal of actionable sales intelligence is to provide you with valuable insights into prospects like buying signals to help you in closing the deal faster while boosting your pipeline value. Benefits of Actionable Sales Intelligence: Since competition in the market is becoming fiercer every da

  “I don’t want to approach and crack deals with top companies to take my organization to the next level,” said no B2B marketer, EVER. Over the past few decades, the way marketers target prospective accounts has fundamentally changed. Also, the clients are armed with more tools than ever to block out irrelevant offerings of the products and services. The most telling point in this power shift is that prospective clients are more than halfway sure whether or not they are going with your offerings based solely on information they’ve discovered through your content and website. It means that these are your de facto sales rep for the majority of the dealing process. Besides, the prospect is going to have a pretty good idea about how your offerings do or do not meet their business needs and requirements. In this case, marketers need to have relevant content before that first conversation with the client because the call isn’t just a pitch anymore, rather it is an exchange of information and

  Account Planning is the amalgamation of strategic planning and big data analysis while building a lasting relationship with key customers. It drives revenue by delivering value to the existing accounts continuously, resulting in a boost in the ROI and sales graph of the organization. Besides, it can also help to tackle the difficulties of today’s fast-paced and complex sales landscape by leveraging actionable org charts of the existing clients developed by sales intelligence experts. Let’s move further and see what account planning is, what are its benefits, and how it can become more efficient with the actionable insights of organizational charts. What is Account Planning? The process of mapping out important details and facts about the existing account is called Account Planning. It includes information about their decision making process, their chain of command, people involved in the decision making process, the companies you’re competing with to close them, their marketing strat