Bizkonnect

  For every B2B marketer, targeting a Fortune 500 company is entirely different than approaching an SMB. Even a single deal with Fortune 500 companies involves a series of stakeholders, influencers, and decision-makers in the process. As a result, it often becomes difficult for marketers to approach the right decision-maker at the right time with appropriate offerings. But, no matter how difficult it is, cracking a Fortune 500 company deal comes with huge benefits. Besides driving an extensive credibility boost for businesses, it nourishes lucrative referrals, embraces revenue streams, augments partnerships with time, and more. However, in order to land the right decision-maker of the prospect account at the right time with relevant offerings, marketers need an authentic and well-strategized method. This process will enable them to explore opportunities across the different subsidiaries, regions, departments, and others within the prospective organization. It will not only enable them

All sales and marketing executives understand how different it is to sell to large enterprises than to SMEs.  In large enterprises, there are multiple decision makers and influencers involved in the buying process. Your sales cycles are very long in these large enterprises. You need good connections and references to move fast. Lisa, the Sales Executive understood it and also the significance to leverage accurate & actionable data about the right decision-makers and influencers of the prospect company. How did she navigate into the assigned large accounts ? Well, using BizKonnect's intelligent org charts . What more purpose did it serve?

  With the evolution in the technology landscape, account planning has become a pillar for building and nurturing value-driven connections with key customers. It provides clear insights into their organizational dynamics and enables marketers to harness the power of controlling a customer’s environment. Fortunately, all of these can be smoothly accessed by leveraging actionable org charts developed by sales intelligence experts. It would enable marketers to gain a deeper understanding of key customers and ultimately, maximize the ROI of the organization. An  Actionable org chart  provides a graphical and visual representation of the chain of command, lines of communication, and density of departments within an organization. Besides that, the actionable insights of the org chart provide an in-depth understanding of clients’ challenges and ensure the right solutions necessary to address them. As a result, it not only helps B2B marketers to target & crack the relevant profile but also