Why Actionable Org Charts are Significant for B2B Marketers?

 You see a huge conversion opportunity in your target organization. So, on the sales call, you lead the conversation and crack the deal with the account contact. However, your prospect gives a NO the next day. What went wrong?

In today’s ever changing and complex circumstances, relying on one executive of the prospect company to single-handedly close the deal is ineffective. Counting on one account contact will leave a lot of value on the table unused. That’s why the smarter strategy is to connect with your prospects on a deeper level, identify the right decision makers, and create an agreement. Moreover, the best way to do it on a practical level is by creating sales intelligence infused actionable organizational charts of the target company which has decision makers and influencers mapped. This will significantly reduce dependency on one person.

                             

An actionable org charts is the visual representation of the data points and relationship dynamics of the target companies. It provides clear, updated, customized, and detailed information regarding the target's key goals, responsibilities, the chain of command, challenges, opportunities, etc. With all the information, this chart enables B2B marketers to understand prospects’ key accounts, their requirements & touch points, resulting in opening multiple entry points.

Why is an actionable org chart important for B2B marketers?

  • Through detailed and actionable org charts, it has become easier to identify target personas, their job roles, contact information, function, seniority level, and more. It enables B2B marketers to delineate clusters among the target audience and increase the sales graph of the organization.

  • It is possible to get insights into the budget cycle of the prospect company through actionable org charts. It helps B2B marketers to target the relevant prospect with the right offerings at the right time and boost the ROI of the organization.

How to develop a prospect's actionable org chart?

Finding information about the target company can be achieved through numerous methods. Often, it is a combination of online research, meetings, phone calls, and emails. However, it usually takes a generous amount of time to obtain all the information of the prospect company manually and create an actionable org chart. Fortunately, developing robust, customizable, and actionable org charts has become easier by leveraging sales intelligence experts. It not only opens multiple entry points into the target organization but also fast-tracks the sales process by providing relevant information about the decision-makers of the organization.

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