Why Actionable Org Charts are Significant for B2B Marketers?
You see a huge conversion opportunity in your target organization. So, on the sales call, you lead the conversation and crack the deal with the account contact. However, your prospect gives a NO the next day. What went wrong? In today’s ever changing and complex circumstances, relying on one executive of the prospect company to single-handedly close the deal is ineffective. Counting on one account contact will leave a lot of value on the table unused. That’s why the smarter strategy is to connect with your prospects on a deeper level, identify the right decision makers, and create an agreement. Moreover, the best way to do it on a practical level is by creating sales intelligence infused actionable organizational charts of the target company which has decision makers and influencers mapped. This will significantly reduce dependency on one person. An actionable org charts is the visual representation of the data points and relationship dynamics of the t