Bizkonnect

  For every B2B marketer, Fortune 500 companies are the most enticing prospects which can drive an extensive credibility boost for businesses while embracing the revenue stream. Besides, successful deal closures in these companies lead to nourishing lucrative referrals, augment partnership with time, and enable businesses to explore opportunities across the subsidiaries, departments, regions and others. But the path to land to the right stakeholder at the right time and with the right & relevant solutions needs a well-strategized route. Here comes the role of actionable organization charts of respective Fortune 500 companies that deliver a virtual view of the exact & accurate chain of commands. Not to mention, when selling to Fortune 500, generic pitching is a big NO. A marketer needs to articulate after deeply and correctly understanding their prospect’s requirements, challenges and other perspectives. All of these can be smartly obtained by leveraging insights of  actionable

  Lengthy sales cycle, deciding on the most appropriate marketing approach, lack of sales, management and marketing team’s bandwidth and what not! There are countless reasons for which B2B marketers struggle to prospect with Fortune 500 companies. Even if one addresses the above reasons, marketers often get stuck with ‘multiple layers of approvals.’ After all, in such big enterprises, for every single purchase, ‘perspectives like Data, Security, Legal, IT, Finance, HR, Management, Business Units, and Procurement all are equal stakeholders in any important decision making.’ Despite such complex factors, B2B marketing teams are getting enabled to embrace several connect points while ensuring faster deal closures, increased conversions and more. Here is how- B2B marketers are collaborating with sales intelligence experts to harness the power of Fortune 500 companies’ actionable organization charts. No matter if the marketer is targeting domains like Healthcare, IT, Automobile, Manufacturi

According to HubSpot, "Researching Accounts and Identifying Target Contacts are the top two tactics used by marketers within an ABM model." As such research and identification are quite time, cost and effort consuming. The question here is how to fuel the progress of the data-driven ABM approach? Here, B2B marketers need to leverage the right tool and gain from accurate data. How? Well, by cutting through the clutter of choices and by taking the full benefits of actionable org charts of prospecting companies. So, what made these actionable org charts one of the most effective tools, software, and integration solutions for businesses that aim for impactful returns from a strategized ABM approach? A well-analyzed ABM approach is known for enabling businesses in reaching out to high-value enterprise accounts by implementing the most effective strategy and continuously monitoring the same. Journey to which gets easier when the sales and marketing teams get to leverage actionabl