Data Cleansing: Meaning, Process & Future of Refreshed and Enriched CRM
Do you know? As per recent reports, "A staggering 30% of customer data becomes obsolete every year." This statistic highlights the importance of having a clean, well-maintained CRM that cannot be overstated. That's where Data Cleansing comes into play. It is a process that ensures your CRM is not just a repository of information but a dynamic asset driving your sales success. Moving further, take a look into the ins and outs of data cleansing. What is Data Cleansing? Data Cleansing, or data scrubbing, is the process that involves identifying and correcting inaccurate or irrelevant data within your CRM. It ensures that your customer data is accurate, complete and up-to-date. Ultimately, enriching customer information to create a comprehensive and accurate database. But how can you achieve a refreshed and enriched CRM through data cleansing Achieving a Refreshed & Enriched CRM In the cutthroat world of sales prospecting, having a refreshed and enriched CRM is the game-