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Showing posts from November, 2023

Why Leverage Actionable Account Maps While Executing ABM?

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  According to HubSpot, "Researching Accounts and Identifying Target Contacts are the top two tactics used by marketers within an ABM model." As such research and identification are quite time, cost and effort consuming. The question here is how to fuel the progress of the data-driven ABM approach? Here, B2B marketers need to leverage the right tool and gain from accurate data. How? Well, by cutting through the clutter of choices and by taking the full benefits of actionable org charts of prospecting companies. So, what made these actionable org charts one of the most effective tools, software, and integration solutions for businesses that aim for impactful returns from a strategized ABM approach? A well-analyzed ABM approach is known for enabling businesses in reaching out to high-value enterprise accounts by implementing the most effective strategy and continuously monitoring the same. Journey to which gets easier when the sales and marketing teams get to leverage actionabl

Effective Account Planning by Leveraging Actionable Account Maps

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  For an account manager who brings heaps of revenue to the organization while leading a team of potential members, the real challenge lies in account planning. However, little did we know that the adversities of account planning can be solved with actionable org charts that have only got more robust and advanced with actionable sales intelligence experts. Today, most of the B2B marketers believe that half of their key account planning gets smoothly executed once they get to orchestrate account maps created by these sales intelligence experts. Why so? Well,  Actionable Org Charts  are advanced tools that not only make the key account planning journey easier but also help in lead generation within the key accounts. It provides a visual representation of the organization with a complete organizational structure as well as their contact details. Moreover, these customisable Org Charts come with actionable insights (contact details, designations, reporting structure, responsibilities, etc.