Bizkonnect

  The pandemic scenario has made every past B2B marketing strategy a prologue as businesses these days are reinventing tactics to address the uncertain landscapes. However, account-based marketing is perhaps the only one that’s still standing strong. ABM is seemingly playing its strong role at a time when hyper-personalized marketing has become the only rescue for reducing the sales cycle. It’s significantly helping marketers to cater their marketing efforts with respect to their target profile’s immediate requirements, pain points, and more… The 2020 State of ABM Report already showed that “94.2% of respondents now have an active ABM program (up from 77% in 2019) with mature ABM programs now accounting for 79% of all sales opportunities (vs. inbound/outbound, etc.)” Such compelling stats definitely intensifies the need to consider the  most effective ABM strategies  . Specifically, those designed by expert sales intelligence experts and leverages actionable account maps of prospect co