Are you Leveraging Account-Based Marketing for Recruitment like other successful New-Age Recruiters ?
The efficacy of Account-based marketing or ABM in driving ROI is in cognizance of all. Contemporary B2B marketers are equally considering it to be an innovative successor to the traditional inbound recruitment marketing approach. Basically, the one-to-one approach of ABM in the context of recruiting (ABRM) is taking marketers beyond the age-old favorite strategies - job board postings, PPC, SEM, paid postings, OOH, etc. By leveraging the effectiveness of ABM that is supported by actionable org charts of target accounts businesses are ensuring the highest probability of converting leads to hires. To explain in greater detail- Candidates of This Age Are Smarter & More Particular. New-age talents are like savvier business clients. They are more informed and highly recommend recruiters having ‘brand value’ and ‘positive image’ in the market. As per market research reports, “69% would not take a job with a company that had a bad reputation, even if they were unemployed.” “84% would c