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Showing posts from July, 2022

Are you Leveraging Account-Based Marketing for Recruitment like other successful New-Age Recruiters ?

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  The efficacy of Account-based marketing or ABM in driving ROI is in cognizance of all. Contemporary B2B marketers are equally considering it to be an innovative successor to the traditional inbound recruitment marketing approach. Basically, the one-to-one approach of ABM in the context of recruiting (ABRM) is taking marketers beyond the age-old favorite strategies - job board postings, PPC, SEM, paid postings, OOH, etc. By leveraging the effectiveness of ABM that is supported by actionable org charts of target accounts businesses are ensuring the highest probability of converting leads to hires. To explain in greater detail- Candidates of This Age Are Smarter & More Particular. New-age talents are like savvier business clients. They are more informed and highly recommend recruiters having ‘brand value’ and ‘positive image’ in the market. As per market research reports,  “69% would not take a job with a company that had a bad reputation, even if they were unemployed.” “84% would c

Impact of Leveraging Actionable Org Charts for Prospecting with ISVs

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  An Actionable Org Chart clearly defines business hierarchies, decision-makers, structures, roles, responsibilities, and more. It smoothens the flow of information for marketers who aim to prospect with target profiles. That is why, when it comes to targeting the Independent Software Vendors (ISVs), this detailed and customized data comes out as a boon for every B2B marketer. These charts deliver a perfect business knowledge of targeted ISVs with context to their management, business solutions, technologies, customers, investors, jobs and recent news. Whether you want to have ISVs on your platform, you are selling to them, you want to acquire them, or you are interested in investing in them, the respective actionable org chart will provide you with a complete graph about them. Leveraging actionable account mapping for ISVs will give the exact idea about their customers, management, business solutions, investors, and many more. These customisable  Org Charts  are created by sales intel