Bizkonnect

  Account-based marketing navigates across the organization that you are targeting with regard to the most relevant cluster of decision-makers and stakeholders. It’s one of the most effective driving forces to track individuals involved in the decision-making process of your prospect organization. Account map is that key piece in any ABM puzzle that makes you more relatable to your prospect with a deeper insight into your target’s challenges and competitive landscape. So, what should be the strategic plan in making your account maps effective and actionable? Understand Your Target’s Business Overview You need to have a clear overview of your target account, its business solutions and hence develop a value-based action plan. This would give you opportunities to enhance your relationship with the respective customer and boost the conversion rate. Things that you should consider at this juncture - your target’s vision, industry, solutions, key employees and their roles, challenges, short

  To maintain, nurture and improve value-driven connections are the pillars for building long-term relationships, especially for enterprise accounts. For that, being personable can’t be the only key. Account managers also need to gather in-depth understanding of their client’s challenges and immediate business prerequisites while continuously ensuring the right solutions necessary to address them. This is where the effectiveness of strategic account planning comes in. However, with the evolution in technology landscape account managers should also ensure to keep the right tools and actionable sales intelligence in place. Barring that, one has to face the difficulties of nurturing and organizing the details of key accounts while anticipating client’s needs in the long-term. “What would be The Most Appropriate Tool for Strategic Account Planning?” - is the question that needs to be answered at this juncture. The answer is interactive and actionable account maps or organizational charts o