Bizkonnect

  Businesses across the industry verticals are seemingly agreeing to the fact that a personalized approach is radically improving their B2B customer journey. But it's only through strategized and data-driven practices that a business can benefit with regards to greater client engagement, cross-selling and increased conversion rates. Apparently, B2B marketers are found to be trapped with the challenges of budget, time and effort for deciding on the best approach model. Many among them agree, qualified and personalized campaigns that follow iterative theme-based email practices and connect their offerings with prospecting clients’ business prerequisites have become the ultimate rescue. However, it is a proven fact that personalization only becomes successful when it gets executed at each stage of a client’s journey – till the deal closure takes place. Here it becomes extremely essential for the marketers to understand their target company’s business ecosystem. The journey to which ge

  Understanding the relationship dynamics of the target company has become a compelling necessity in today’s complex business landscape. After all, marketers of this digital era don’t wish to be clock watchers and watch huge conversion opportunities in a target profile, which gets a straight NO the next day. Especially, in an age where it is found that more than approximately 4-decision-makers, influencers, and stakeholders are responsible for every single purchase. So, the solution here is not to get overly dependent on a single stakeholder but to trigger every buyer persona. How’s that possible? Expert marketers are of the belief that actionable org charts created by sales intelligence experts are the key. For many, these charts have become the blueprint to connect with every possible decision-maker that too, on a deeper level. Followed by creating relevancy of respective offerings with prospect’s challenges, immediate prerequisites, budgetary parameters and more. As a matter of fact

  Businesses across the industry verticals are seemingly agreeing to the fact that a personalized approach is radically improving their B2B customer journey. But it's only through strategized and data-driven practices that a business can benefit with regards to greater client engagement, cross-selling and increased conversion rates. Apparently, B2B marketers are found to be trapped with the challenges of budget, time and effort for deciding on the best approach model. Many among them agree, qualified and personalized campaigns that follow iterative theme-based email practices and connect their offerings with prospecting clients’ business prerequisites have become the ultimate rescue. However, it is a proven fact that personalization only becomes successful when it gets executed at each stage of a client’s journey – till the deal closure takes place. Here it becomes extremely essential for the marketers to understand their target company’s business ecosystem. The journey to which ge

  While exploring unique marketing strategies to bag prospects, businesses are opting for individualized marketing campaigns over conventional methods. Since traditional email marketing techniques involve cold email exchange to pull attention, most companies end up spamming their tentative prospects. On the other hand, objectives of personalized marketing practices revolve around deciding the ideal customer profile, attracting the right attention, and approaching ideal prospect touchpoints through accurate and actionable data assistance. As one of the most effective marketing techniques,  Personalized email campaign  are seemingly engraving a deeper significance in the B2B digital ecosystem. Today, customized emails with an iterative approach have become one of the core practices for ensuring higher conversions, lesser bounce rates, lesser spams and driving-in quality leads. In a way, it has become a form of respectful handshake that leads to an even better corporate alliance. Such all

  Can prospects who exhibited explicit interest be the only determining fit for businesses that aim to generate quality leads from enterprise accounts? Most certainly not. Rather, an intelligent and smart marketer of this age would always designate a strategic account-based marketing approach that perfectly identifies Ideal Customer Profile (ICP) and enables them to meet their requirements, challenges, and others. The fact remains,  account-based marketing  campaigns are “known historically as integrated marketing campaigns, have long been a key tactic of business-to-business (B2B) selling, but organizations often struggle to capture its value because they lack enterprise-wide commitment to mobilize efforts against a key set of target accounts.” – Gartner. Besides, while navigating larger enterprises or Fortune500 companies it becomes even more crucial to identify and leverage the proliferation point of the target company while categorizing key decision-makers. Only then, one can plan